Purpose Robotics
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Our Thoughts

Ideas, stories, and updates from the Purpose Robotics team.

Walmart, OCADO, and the Gap They Don't Seem to Close

Walmart has 10,800 stores and infinite resources. Ocado has 25 years of robotics research. Neither has solved the overnight store problem. Here's why — and who will.

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To Matter or Not Matter, That's the Question Right…?

What are we meant for? We don't have all the answers — but we do know something about Purpose. Here's why Purpose Robotics exists and what we're building.

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After-Hours Shopping Survey

Help us understand how people shop after hours. This 3-minute survey covers demand for 24/7 stores, delivery preferences, and interest in robot-powered retail services.

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How to Set Up the NVIDIA Jetson Orin Nano Super Completely Headless (No Monitor, No Keyboard)

A complete guide to going from a brand new Jetson Orin Nano Super Developer Kit to a fully SSH-accessible Linux system using nothing but a Mac, a USB-C cable, and an SD card. Covers firmware update, JetPack 6.2, USB serial console, ROS 2, and WiFi.

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What Went Wrong: A Brutally Honest Account of Setting Up the Jetson Orin Nano Super Headlessly

Every mistake made during a real headless Jetson Orin Nano Super setup session — wrong JetPack version, firmware confusion, debugfs filesystem corruption, missing SSH host keys, and more. Read this if you are stuck.

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Why We're Building Purpose Robotics

Have you ever needed something from a store that was closed? That frustration is more universal than you think, and it's the reason we're building robots that keep retail running 24/7.

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